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ITS SKIN DEEP — Founded by Carrie R., Age 49, Highland, Utah

You didn't fail at skincare. 
The products were built on the wrong foundation.

After testing more than 100 anti-aging products - including serums,. medspa kits, and "medical grade" formulas - I finally understood why. nothing held up. It comes down to one sentence. And it explains your entire bathroom cabinet.

4.89 / 5.0

56 verified reviews

6+ years founder-tested

4.89 / 5.0

56 verified reviews

6+ years founder-tested

Read why these four things work →

Why nothing else worked and what finally did.

4.89/5.0
56 verified reviews

30 Day Guarantee
Love it or your money back

US Farm Fresh
All-natural ingredients

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Free on orders $75+

She has a bathroom cabinet that would tell you more than her Instagram does.

 

There is a vitamin C serum at the back, pushed there around month three. $65. She kept it in the fridge the way the article said. Used it every morning. After five months the bottle turned orange and she thought: same skin. 

 

There's the retinol - the "gentler" O.5% version, chosen after research, used for exactly two weeks betore her cheeks went raw and tight in a way she could not fix. She stopped. The bottle. is still there, eight months later. She does not know why she keeps it. 

 

There's the medspa kit. She doesn't like to say how much she spent. She used it for six months the way they told her to. Same skin. Maybe. slightly better texture. Not the wrinkles she was actually trying to address. She told herself it was probably working internally. Then she Stopped buying the reills and went back to the drugstore.. 

 

She learned to adjust her expectations. Not lower them exactly - just recalibrate them. "Fine lines softened" became the goal instead of the. wrinkles she started with. She stopped saying the word wrinkles out loud to the people who sold her things, because using the actual word felt like admitting something.

 

She'd say "texture" instead. "Tone." Words that didn't sound like what she was actually worried about. The. products never addressed the thing she was actually worried about. She just got better at not saying it.. 

 

There was a specific order she'd do them in. Toner first because someone said to. Then the vitamin C in the morning, retinol at night, the peptide cream over that, the moisturizer last. Six steps some mornings. She'd read that layering mattered -- thinnest to thickest, water-based first. She followed the rules exactly. 

 

After a year of following the rules, the woman looking back at her in the mirror was the same woman who had started following them. She stopped counting the steps after that. She just put something on and went about her day. 

 

At some point the research stopped. Not all at once -- she didn't make. a decision to stop. She just noticed one day that she hadn't read an article about skincare in a while. Hadn't looked at a new product. 

 

Hadn't felt that specific lift of hope that used to come when something had good reviews and a believable before and after. The hope had cost her. too much and she'd quietly stopped spending it. She still had a routine. She just didn't believe in it anymore.. 

 

That's the polite version of the story. The real version is: it didn't work. None of it did. And she was consistent. She was thorough. She did the research before every single thing she tried. The failure was not from lack of effort. 

 

That's where Carrie was too. Six years ago. With her own cabinet of things that explained themselves away. 

 

"Traditional skincare does not have enough of the right oils to compensate for the moisture loss in aging skin.". 

 

That's the sentence I came back to after six years of testing. One sentence that explained the whole cabinet. 

 

Your skin isn't failing you. It's been waiting for the right kind of moisture. That's a different thing from what you've been giving it. And the reason nothing held up isn't your skin type, your consistency, or the quality of what you chose. It's the foundation everything was built on.. 

 

Let me explain what I mean.

Why everything you tried had the same problem

Sometime in the 1970s, the skincare industry shifted. Fat-based formulas — the kind people had used for centuries — were replaced with water-based ones. Not because water worked better for skin. Because water was cheaper to manufacture, had a longer shelf life, and could carry synthetic ingredients that justified premium price tags.

 

Your skin did not get the memo.

 

After 40, your skin's own oil production decreases. The fatty acid profile thins. Sebum — the natural oil your skin produces — drops significantly, and the barrier that holds moisture in starts to degrade. 

 

What this means practically: when you apply a water-based serum or moisturizer to oil-depleted skin, it cannot properly absorb. It sits on the surface. It evaporates. Your face feels tight again in 20 minutes, so you apply another layer. That evaporates too.

 

You were not using the products wrong. The products were built for a different problem.

"Your skin never changed. The products did."

Every item in that cabinet — the retinol, the vitamin C, the peptide creams, the medspa formula — had something in common. They were all water-based. Every one of them was addressing the wrong kind of moisture loss. And that is why none of them held up past the first hour of the morning.

What oil-based skincare actually does

The fix is not a stronger version of what failed you. It's a different kind of product entirely — one built on the base your skin actually recognizes.

 

Oil-based skincare absorbs into aging skin because the fatty acid profile — specifically oleic, palmitic, and stearic acids — matches what aging skin is depleted of. Your skin recognizes it the way it recognizes its own sebum. Water-based products cannot do this. They're doing something categorically different.

 

Tallow specifically contains palmitoleic acid, an anti-inflammatory fatty acid that's abundant in young skin and decreases with age. It's in the tallow. 

 

Your skin knows how to use tallow. This is not a new discovery. It's a centuries-old ingredient that got quietly replaced when mass manufacturing made water-based formulas more profitable. When you apply it, your skin doesn't sit there waiting for it to absorb. It takes it. That recognition - the skin pulling the product in rather than leaving it sitting on the surface - is something most people notice the first morning.

 

Castor oil works differently. It's one of the densest, most humectant-rich oils available — high in ricinoleic acid, which draws moisture to the skin and holds it there while you sleep. It's thick. It feels strange the first time you put it on. That thickness is the mechanism. It stays on your skin all night and does something water-based products have never been able to do: it actually holds.

 

"When you first apply it you're going to be thinking: 'OMG why am I putting this on my face?' But — wait. Apply it all over your face and neck and just go to bed. You'll wake up, take a look in the mirror and LOVE how much more plump, glowy and healthy your skin looks."
 

— Carrie R., founder

Carrie, applying the tallow she uses every morning. Her own home.

 

Bakuchiol is the plant-based compound that does retinol's job — collagen stimulation, cell turnover, fine line reduction — without the photosensitivity and without the irritation that sent you to put that retinol in the back of the cabinet. 

 

Applied in the morning over a restored oil barrier, it reaches where it needs to reach. On its own, applied to oil-depleted skin, it's working at a fraction of its capability. That's why bakuchiol from another brand may have felt like a slight thing. It wasn't the ingredient. It was the surface it was landing on.

 

The astaxanthin paired with it acts as a potent antioxidant — it protects the bakuchiol from oxidizing before it absorbs, so more of the active compound is reaching your skin than a standalone bakuchiol serum delivers. The astaxanthin also lightens dark spots, which means the serum is doing two jobs at once: cell renewal and pigmentation correction.

The amber color is the astaxanthin — an antioxidant 6,000x more powerful than vitamin C. It's protecting the bakuchiol from oxidizing before it absorbs.

 

The PHA peel is the prep step that makes everything else work better. It dissolves the dead skin cells that are blocking absorption. Gentler than AHAs, no stripping, no post-peel tightness. You use it two or three times a week. You feel the difference immediately.

 

Four products. One designed system. Nothing redundant.

What this system does that no single product can

Why the castor oil has to feel that thick — and why that thickness is the entire mechanism

Title

What a 68-year-old woman with a lifetime of sun damage called it after two months of use

Title

Why bakuchiol didn't work the way you expected — and what's different when the oil barrier is restored first

Title

What the licensed esthetician packed in her bag for every trip she took, and what happened the one time she forgot it

What happened when people tried it

  • Carrie R. — Founder, ITS SKIN DEEP

    Age 49. Utah. Tested 100+ products over 6 years before selling a single one.

Licensed Esthetician — Personal Daily Use

"I use your tallow multiple times a day. I swear by it! I'm an esthetician and I recommend it to my clients as well. When I went on a trip and left it at home I was DYING. I couldn't wait to get back to using it again."

Sage C. — Licensed Esthetician, Atlanta, GA

4.89

out of 5 stars

56

verified reviews

6+

years founder‑tested

Founder — Personal Result

Age 41

Age 47

Carrie R., founder — ITS SKIN DEEP
Six years of testing. This is the routine that held up.

"I am 68 and spent a lot of my time in the sun and your castor Oil and whipped tallow has been near miraculous for my skin!!"

D.R — Age 68, lifetime sun exposure
Ongoing use

"I've been using oils from It's Skin Deep for more than 6 months now and my skin is looking firmer and the redness I've been fighting for years is finally calming down."

Jaci M. — Meridian, ID
6+ months use

"I've been using it for about 2+ years now. My skin after 1 year of using this regimen regularly at 48: tighter, glowier skin, fewer wrinkles. I've come back to this formula over and over for the best results BY FAR."

Carrie R. — Founder, Age 48–49
2+ years ongoing

"I've struggled with uneven skin tone for years and using your products has really helped my skin look so much healthier. It's way more even-toned since I switched to your products."

Beth W. — Folsom, CA
Years of struggle, since switching

Founder — Personal Result

"After looking at this system online, reading their reviews, I was still on the fence about ordering. A nice surprise arrived in the mail — they noticed I was looking at this system and sent samples of the wrinkle bundle. This was a very nice touch and very much appreciated. I used the samples, the way they instructed, every day. I definitely noticed a difference in my 60+ year old skin. So you can't lose if you are sitting on the fence about ordering, like I was."

Laura B. — Age 60+  |  Started skeptical, converted via sample

"Beginning with peri-menopause and continuing into menopause I began to suffer from very dry skin despite drinking 64 oz of water daily, exercising and watching my diet. I have used every moisturizer, serum and oil available at a reasonable price point. I honestly have to say that ISD is working for me and I can see a noticeable difference in my skin's texture as well as firmness — especially my neck — after 2–3 months of product use. I cannot use a strong Retinol however I am tolerating the Natural Anti-Aging Oil / Bakuchiol 3% and I really believe it makes a difference in my 65 year old skin. Both the Castor Oil and Tallow are a godsend for my dry skin."

P.H. — Age 65, peri-menopause into menopause, retinol-sensitive
2–3 months use

Carrie — morning after the first night with castor oil. Natural light. No makeup.

The complete system

This is the exact routine. Morning and evening. Four products, six steps. Nothing added, nothing removed, nothing left to figure out.

Before Bed

Title

01

Cleanse

Clean face, prepare for treatment.

02

10% PHA Peel — then rinse

Dissolves dead surface cells. Sensitive skin-safe. Use 2–3x per week or as tolerated. Rinse after 2–5 minutes.

03

Castor Oil — leave on overnight

Apply generously to face and neck. The thickness is the point. It holds moisture all night. Wash off in the morning.

In the Morning

Title

04

Wash off castor oil — morning cleanse

Rinse thoroughly. Your skin will feel different than it did yesterday morning.

05

Bakuchiol + Astaxanthin Serum

Apply to clean skin. Reduces fine lines and dark spots. No photosensitivity. No retinol irritation.

06

Whipped Tallow — over the serum

Seals the serum in. Fat-based daytime moisture that does not evaporate off. Your skin will stay hydrated — not just for an hour.

The Wrinkle Bundle

This is the system. Here's what it costs.

$124.95

About $2.08 a day. Less than the last thing that didn't work.

Get the Wrinkle Bundle →

30-day guarantee — love it or your money back (product must not be more than halfway gone)

Our #1 Bestseller

The Wrinkle Bundle

Castor Oil (50ml)

Overnight deep hydration. Apply generously, rinse off in the morning. Works while you sleep.

Bakuchiol + Astaxanthin Serum (1oz)

Morning cell renewal. Clinically comparable to retinol — without the irritation. Reduces fine lines and dark spots.

Whipped Tallow 
(4oz)

Daytime moisture that holds. Applied over the serum. Fat-based — it absorbs rather than evaporating off.

10% PHA Peel
(1oz)

2–3x per week. Dissolves dead surface cells so everything else absorbs better. Sensitive skin-safe.

$112.45

About $2.08/day  ·  US farm fresh tallow, small batch

30-Day Guarantee — Zero Risk
We are so confident that you'll love our products that we offer a 30 day product satisfaction guarantee. (product must not be more than halfway gone) Most customers use approximately a third of the castor oil in the first month — that leaves well within the return window to know if this routine is working.

Tallow is sourced from US farms in small batches. When a batch sells out, restocking takes time. If it's in stock when you're reading this, that's the window.

 

Less than one medspa consultation. About the cost of two retinol serums that didn't hold up.

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Common questions

Will tallow clog my pores?

Tallow is non-comedogenic when it's high-quality grass-fed tallow rendered properly. Its fatty acid profile closely matches human sebum — skin recognizes it and absorbs it rather than sitting on the surface. If your skin is acne-prone, do a patch test first and introduce it gradually.

Does the tallow have a strong smell?

Our whipped tallow has a light, naturally sweet scent — customers often describe it as faintly vanilla-like. Nothing like what you might expect from a beef-based product. It dissipates quickly after application.

How long before I see results?

Most people notice their skin feels different the morning after the first castor oil application — more plump, less tight. Visible changes to skin texture typically appear within the first 2 weeks. Fine line softening and dark spot improvement take 2–4 weeks of consistent use. The full transformation in firmness — especially in the neck and jaw — is typically noticeable after 2–3 months, based on our customers' experience.

I've tried oils before and they didn't absorb. How is tallow different?

Most plant oils (coconut, jojoba, argan) have molecular structures that sit on the skin rather than integrating with the lipid barrier. Tallow's fatty acid profile — specifically its ratio of oleic, palmitic, and palmitoleic acid — more closely mirrors what human sebum is actually made of. That's why it absorbs rather than sitting on top. The skin recognizes it as something it knows how to use.

The bakuchiol serum has an amber color. Will it stain my skin or clothes?

The bakuchiol + astaxanthin serum does have a natural amber tint from the astaxanthin. Apply a small amount — a little goes a long way — and let it absorb fully before applying the tallow over the top. For most people, applying it in the morning and waiting 1–2 minutes before the next step is enough. Avoid using too much and pressing your face against light-colored fabric before it absorbs. The tint is cosmetic, not a sign of a reaction.

What is your return policy?

We offer a 30-day love-it-or-your-money-back guarantee. The product must not be more than halfway gone. If you are not satisfied, return it to: IT'S SKIN DEEP, 5513 W. 11000 N. Suite #404, Highland, UT 84003. Include your name and order number and we will promptly provide a refund.

P.S. Your skin has not given up. It's been waiting for the right kind of moisture — the kind that absorbs because your skin recognizes it, not the kind that sits on the surface and evaporates before noon. That's what this is. Six years of Carrie testing more than 100 products to find the four things that actually held up. Four products. One routine. 30 days, zero risk. You've been thorough enough. This is what thorough looks like when it actually works.

Get the Wrinkle Bundle — $124.95 →

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© 2026 ITS SKIN DEEP — Highland, UT

Oil-based. Founder-tested for 6 years. 30-day guarantee.